ALABAMA POWER CCI // ANNUAL REPORT 2019

Publication Design // Collateral Design // Signage Design // Photoshoot Direction (Assistant)

The power of We

Alabama Power’s Council on Culture and Inclusion (CCI) was initiated in 2018 to ensure the company’s fair treatment of and value for all of their employees. In order to effectively display the good work accomplished over 2019, my team at Cayenne Creative was tasked with the creation of a printed annual report.

Using the visual language created for the report, my team was also asked to design environmental signage, posters, wall installations, and other collateral branding material to be implemented at Alabama Power headquarters.

Photographer Rob Culpepper was hired to join us on a multi-day shoot capturing Alabama Power folks at work. We traveled around the state following office workers, linemen, steam plant and hydro-dam workers as they did their jobs.

I assistant-directed and edited all photography and designed the report publication, the signage, and collateral material for Alabama Power HQ.

Photographer: Rob Culpepper // Creative Director: Dan Murch // Copywriter: Andy Odum // WE mark created by Dana Kaita Vague, Design Director

ANNUAL REPORT PUBLICATION
SIGNAGE / COLLATERAL
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AWARDS

GOLD ADDY (2020)

Cross Platform — Integrated Media Corporate Social Responsibility Campaign

SILVER ADDYs (2020)

  1. Out-of-Home / Ambient Media — Campaign

  2. Public Service — Annual Reports

“Our employees are our greatest resource, and their involvement is essential for developing an environment of inclusion, respect and fairness for all.”

LOUISE DUNCAN
HR Project Manager - Alabama Power