A State of Change

The Alabama Power Foundation provides grants to organizations around the state elevating their communities through five core areas: Education, Health and Services, Arts, Civic Development, and Environmental Stewardship.

At the end of 2021, the Foundation tasked my team at Cayenne Creative with creating a digital annual report of their efforts throughout that year. We worked with a team of videographers, photographers, developers, and head marketers to visualize the amazing change that this year’s featured organizations had accomplished in their communities.

“A State of Change,” our concept for this year’s report, helps to tell the story of the Foundation and its partnering organizations working to meet the changing needs in Alabama.

I designed the site and worked with our talented head developer to realize it. I also directed photoshoots around the state with our photographer, Andi Rice, and worked alongside our videographers as they directed the video portions.

I have worked on two of these reports now, and I always leave incredibly inspired by the organizations we feature, who saw a need in their communities and stepped up to be the change.

Photographer: Andi Rice // Videographer: Day 22 Films // Creative Director: Dan Murch // Copywriter: Andy Odum // Story Writer: Jennifer Kornegay // Head Web Developer: John Cobbs // Development Team: PopArt Studio